Building a brand

Joseph Bulova.

In 1875, just as America was entering its golden age of industry and progress, one visionary leader would rise to ignite a series of iconic moments in our nation’s history – and transform the way the world perceived time.

Fueled by the era’s risk-taking ethos, Joseph Bulova presented one innovation after the next. Ultimately opening a small store in downtown New York City that would mark the beginning of his lifelong quest: to craft supreme quality timepieces for an ever-changing and dynamic landscape.

With an unwavering drive for perfection, efficiency and precision, quality craftsmanship became the foundation upon which Joseph Bulova built his brand. But what fueled the brand’s continual progress was its spirit of invention - pursuing innovation and technology both within the timepiece industry – and beyond.

Innovation. Technology. Craftmanship.

Bulova’s industry innovations included everything from pioneering standardized production of watches to developing the first fully electronic watch with proprietary tuning-fork based technology making it at the time the most accurate watch in the world. But our breakthroughs reached beyond the world of timekeeping alone.

Our pioneering spirit changed the face of marketing with America’s very first radio and TV commercials. We made advancements in the world of sports with the Phototimer, and even transformed transportation through collaborations with Lindbergh and on 46 NASA space missions. During the first moonwalk, a Bulova timer was even placed in the sea of tranquility.

Reiterating its longstanding dedication to history of firsts, the Precisionist collection was introduced in 2010. Intricately styled and infinitely accurate, with a continuous sweeping second hand. Most recently in 2016, the brand (quite literally) changed the face of the industry with the Curv collection – the world’s first curved chronograph movement.

Today, Bulova is driven by the same core principles of craftsmanship, innovation, and technology that guided our visionary founder over 140 years ago. Much like Joseph Bulova himself, we set our own standards and create our own rules - breaking boundaries along the way to deliver the exceptional.